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Health companies show appetite for growth, hiring

New-age health and wellness companies are bullish on growth and hiring despite the continuing funding winter.

Companies like MediBuddy, 1to1help, BeatO, Lissun and Onsurity are adding jobs in not just product, technology and data science, but also in more specialised profiles like counselling, compliance and certification, design and customer training.

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Last week, mental health startup Amaha raised ’50 crore (about $6 million) in a funding round led by Fireside Ventures, joining the league of HyugaLife, Pee Safe and What’s Up Wellness which have also raised funds recently.

Investors and founders that ET spoke with said the sector is eyeing growth on the back of an increased mainstream awareness about health and wellness – especially post-pandemic – advancements in delivery models, consumers’ willingness to spend and a focus on preventive healthcare by employers and insurers.

Employee wellness platform 1to1help is looking to expand its counsellor network, as well as hire for its product and technology teams. It is also looking to hire senior talent in areas of business development and product innovation, said Mahua Bisht, CEO of the Bengaluru-based EAP (employee assistance programme) service provider.

MediBuddy, which is integrating data science across healthcare services, is hiring for roles in software engineering, architects, technical leads, front end developers and data scientists, cofounder Enbasekar D said. “Some of the roles we’re looking for include engineering manager – security and compliance, product manager and product specialist, tech lead – backend and frontend,” he said.Poised for growth
The digital transformation of India’s healthcare industry has the potential to accelerate to $37 billion by 2030 from $2.7 billion in 2022, according to a report by Boston Consulting Group and B Capital. One of the drivers of this is the startup sector, where companies are making major investments in talent.

Diabetes management platform BeatO, which currently has about 500-odd employees, will be hiring another 50 over the year.

The startup will be ramping up its products team and bringing in senior leaders for verticals like health monitoring, servicing and commerce. “We are also looking to hire senior talent in product and business growth roles,” CEO Gautam Chopra told ET.

Companies are offering not just stock options and equity to sweeten the deal for potential candidates, but also flexible work arrangements and reimbursements for professional upskilling and educational expenses to attract top talent.

Mental health platform Lissun also plans to hire 50-odd employees.

Niche talent needed

“There is a huge potential now for the digital health and wellness sector to grow, and companies in this space can leverage AI to improve the outcomes of care and serve India’s rapidly-growing population,” said Sanjay Swamy, managing partner, Priven Advisors, advisory to Prime Venture Partners, which has invested in health-tech startup Dozee.

A tech-based approach will help new-age companies to scale up, and for this they will need to hire for niche roles like clinical research and diagnostics, apart from frontend and backend engineers, said Swamy.

Onsurity is looking to increase its headcount from more than 240 now to 300 during the course of the year.

“We are continuing to expand into new product lines and deepen our footprint in the geographies we are already present in and expand into the few untapped ones. Our business and product teams will continue to grow through 2024,” said Dinesh Menon, who works at the founders’ office and on strategy, investor relations and people.

Product, tech optimisation, and revenue teams are going to be a focus through this year, and some senior talent in the product and risk space will also be hired, said Menon.


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