How to Write a Letter of Recommendation [+ Free Template]
I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if you’re not selling yourself effectively, you won’t make a lasting impression.
What is a RACI Chart? Project Uses, Examples & Free Template
Your project’s success hinges on a single crucial factor: clarity.
Insights and New Data from Experts
As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a specialized approach.
Influencer and Content Trends Redefining Marketing in 2024
Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders…
A Proven Framework for Converting Strangers Into Customers
One of my favorite Super Bowl commercials is 2020’s Boston-set “smaht pahk” ad, which heralded Hyundai’s self-parking feature.
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4 Types of Emails That Get the Most Engagement According to Marketers [+4 Emails That Fail]
As the person sending the HubSpot marketing emails, I know the importance of crafting email sequences that nurture relationships, drive website visits, and encourage sales. I’ve learned the hard way that the types of emails you send significantly impact engagement.
Steps, Tips, and Industry Truths
Fact: In 2024, basically everyone is a content creator, but not everyone is a “content creator” — at least not in the sense we’re talking about here.
On Writing a Tagline (and Pitching It, Too)
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Peggy, Lou, and Dawn are characters on Mad Men, the 60s period drama about one of Madison Avenue’s most…
How to Write a Creative Brief in 11 Simple Steps [Examples + Templates]
The first step in any successful project is drawing up a game plan with a clear objective. It’s one of the reasons marketers love creative briefs.
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the…
17 of the Best Email Marketing Services in 2024
I run HubSpot’s Marketing Daily Newsletter, so I know quite a bit about email marketing and why an email marketing platform is one of the first additions to a marketer’s tool belt. Email marketing is an effective way to engage…
Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from…
10 Examples of Effective Re-Engagement Emails
I’ve been breathing life into email campaigns since 2007 when the iPhone was the newest thing on the block. Even though the learning resources for email marketers have evolved since then, I still have countless re-engagement email examples in my…
How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations.
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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.
How to Search Engine Optimize Your Blog Content
Of surveyed consumers, 56% have made a purchase from a company after reading their blog, and 10% of marketers who use blogging say it generates the biggest return on investment. If you’re writing a blog for a business, those…
How to Write an Effective Communication Plan [+ Template]
Guess what’s common among the top organizations like Apple, Microsoft, and Amazon? An effective communication plan.
How to Manage Your Entire Marketing Budget [Free Budget Planner Templates]
The words “marketing budget” might strike fear into the heart of any marketing leader, but it’s non-negotiable when creating a marketing strategy for your company. In fact, when budgeting season rolls around, I hunker down.
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. Domino’s Goes Real Time The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked…
If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]
Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer.
Adapting to the New Era of Search: SEO Changes in 2024
The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content.
What It is & How It Works
Every time I visit my favorite coffee shop, the barista gives me a smile, nods, and brings my go-to order in a few minutes. It’s a relationship built on trust and loyalty. Imagine if all your customers felt the same…
How To Add YouTube Annotations (Cards and End Screen)
As a youngster, way back in 2010, I remember watching a YouTube video that fascinated me.
How and When to Use It
I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes…
30 Best Google Doodles of All Time
Remember the first time you noticed Google’s logo change into an entertaining piece of craftsmanship? For me, it was back in my awkward middle school days. My friends and I thought it was quirky, cute, and pretty darn amusing.
A 15-Step Guide [+Expert Tips]
Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.
26 Company Swag Ideas Employees Will Actually Like
Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study, 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag.
Ecommerce Customer Journey Mapping [+ Tips & Template]
An ecommerce customer journey map helps you drive better business results whether you’re an ecommerce business owner or a marketing manager for an online store.
12 InDesign Templates for InDesign, PowerPoint, and Google Docs [Free Download]
Of all landing page submissions, 55% come from lead magnets, and ebooks are one of the best lead magnets you can offer. You don’t need to be a designer by trade to design beautiful ebooks yourself. With the right resources,…
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet, wondering where to begin. What was a budget proposal supposed to include? Was there a specific structure to follow? How could I…
14 LinkedIn Banner Examples to Inspire Your Own
Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.
7 Pieces of Content Your Audience Really Wants to See [New Data]
As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I went over HubSpot’s recent Consumers Trends Report, which surveyed what types of content marketers are using…
How to Add Text to A GIF [Tutorial]
As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process…
20 Free & Paid Small Business Tools for Any Budget
Free and paid tools for small businesses save time, streamline operations, and, importantly, save money. From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the…
The Ultimate New Hire Onboarding Guide That Actually Works
My first time getting hired — a college internship — wasn’t exactly memorable. Honestly, there wasn’t much of a new hire onboarding process at all. Instead, my boss gave me a brief rundown on how the organization was structured, what…
75 Quotes That Celebrate Teamwork, Hard Work, and Collaboration
Teamwork makes the dream work. I’ve said this quote in the office and on Zoom. I’ve even set it as my Slack status. Turns out John C. Maxwell said it in 2002.
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The 46 Best Cover Letter Examples: What They Got Right
I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job…
How to Create a Marketing Calendar You’ll Actually Use
No matter what type of business I’ve worked for over the years, my team has always stressed the importance of a marketing calendar — and then never made one. A marketing calendar is essential to keeping a team organized and…
Why Marketers Need to Know the Difference [New Data]
Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both.
Consumer Behavior Statistics You Should Know in 2024 [New Data]
I doubt that the shift to entirely online shopping experiences would’ve happened as quickly as it did without the pandemic.
7 Things Creators Should Know About Marketing Their Book
Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.
8 Graphic Design Resume Examples to Land Your Next Job
If you’re a graphic designer, I have to give you praise because, without your creativity and your keen eye for design, it would be a struggle for marketing to create campaigns that catch their audience’s attention.
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping…
How to Write a Great One [+ Free Generator]
I send out dozens of emails every day. Like a letter, each ends with a handy email signature that shares a bit more information about the work that I do. It’s a little note that allows me to market myself….
Your Guide to the Best AI SEO Tools in 2024 [Free and Paid]
SEO has always been an essential part of my work as a content marketer, but I’ll admit that certain parts of keyword research and formatting posts become tedious. The good news is there are plenty of powerful AI SEO tools…
The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running
Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve put together a podcast launch checklist you can use to get your project up and running, along with tips gathered from…
How to Create the Best PowerPoint Presentations [Examples & Templates]
Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.
What Is Linktree + 8 Steps to Set It Up
If you’re like me and waste far too much time on Instagram, you’re well acquainted with the phrase “link in bio.” So why does seemingly everyone use a linktr.ee URL, and what is Linktree exactly?
Authentic Leadership — How to Lead While Staying True to Yourself
As I started taking leadership roles in my career, I thought I had to copy the exceptional leaders I’m inspired by. Over time, I realized that authentic leadership contributes to the biggest positive impact on my teams. It turns out…
Demystifying Marketing’s 6 Biggest Mixed Messages of 2024 with Jasper’s Head of Enterprise Marketing
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
18 Events and Conferences for Black Entrepreneurs in 2024
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles,…
How to Use AI For a More Effective Social Media Strategy, According to Ross Simmonds
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing…
3 Easy Tactics to Expand Your Reach
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. What keeps you up at night? If one of those things is building an email list, you’re not alone,…
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll…
How to Optimize URLs for Search
Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization.
How to Market a Product in 2024
Despite working in marketing for over a decade, I’m still puzzled by the idea of product marketing. Whether your business offers a service (say, a cleaning company) or a commodity (like a toy manufacturer), you’re marketing a “product,” right? Heck,…
How to Create a Content Style Guide [+Free Guide & Examples]
If you write, edit, or manage content for a brand, you likely run into lengthy content discussions over everything from voice to exclamation marks and em dashes. At least, I’ve done my fair share of debates with colleagues over language…
How to Write an RFP for Grants – Everything You Need to Know
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a…
16 Great Examples of Welcome Emails for New Customers [Templates]
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth. Good welcome email examples can serve as…
How These 6 Social Media Marketers & Creators Built Loyal Brand Communities
Over the past year, we’ve seen a major shift when it comes to the importance of building social communities. And, as of 2024, 86% of social media marketers say building an active online community is crucial to a successful social strategy.
How to Measure Social Media Marketing ROI [With Expert Advice]
When building effective social media ad campaigns, the biggest question isn’t “How much should I spend?” It’s “For every dollar I spend, how much do I get back?”
How to Get Started with AI as a Content Creator
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Artificial…
A Recap of Everything Marketers & Advertisers Need to Know
When rumors started swirling about Twitter changing its name to X, I couldn’t believe it at first. But then, in July 2023, as I searched for my favorite blue icon on the phone, I found a black icon instead. It…
The Rise of Rewatch Podcasts & Nostalgia Bait
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well, repetitive.
11 Best Advertising Management Software for 2024
As a marketing manager at HubSpot, I’m always looking for tech tools that are easy to use and save me valuable time in my day. And when it comes to advertising management software, I have some non-negotiables, like integration, automation,…
7 Ways to Grow Your Email List (and Your Revenue) in 2024
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If you want to double your sales, you need to double your email list. Your list is a direct…
How AI Is Changing Podcasts, Audiobooks & More
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
15 Best Examples of Professional Goals [+Tips to Achieve Them]
“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals.
Can Automation Help You Ace Your RFP? I Used AI to Find Out
Almost any business, at a certain point, finds itself in need of external expertise. For some industries, the way to find the right partner is obvious — creating and putting a request for proposals (RFP) into the world.
How to Sort in Excel and Keep Your Data Organized
I’ve been sorting data in Excel for years, even before I joined HubSpot in 2011. And considering that content marketing tools often exported unordered data without a logical order, it’s safe to say I know a thing or seven about…
25 Tools & Resources for Conducting Market Research
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.
Quiet Quitting vs. Setting Healthy Boundaries: Where’s The Line?
In the summer of 2022, we first started hearing buzz around a new term: “Quiet quitting”.
100+ Instagram Stats You Need to Know in 2024
It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. It can take a lot of work to keep up as it continues to roll out new features, updates, and algorithm changes.
Are LinkedIn Photo Frames Actually Helpful?
Welcome to HubSpot Perspectives, a series where HubSpotters weigh in on the latest business and marketing trends.
Amy Porterfield’s Tips for Adding a Digital Course to Your Business
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Digital courses can be a game-changer for your bottom line, whether you’ve been in business for ten years or…
How to Find, Highlight & Remove Duplicates in Google Sheets [Step-by-Step]
Duplicate data is the bane of spreadsheet solutions, especially at scale. Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could…
The 17 Best Free Resume Builders We’ve Ever Discovered
According to GetFive, only 30% of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds reading each resume.
5 Simple Ways to Improve Your Pricing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In the 5 years I’ve run Nudge, I’ve interviewed dozens of experts on pricing. These aren’t run-of-the-mill LinkedIn gurus….
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
PowerPoint presentations can be professional, attractive, and really help your audience remember your message.
55 Best Free Online Courses For Whatever You Want to Learn
Whether you want that job promotion or to sidestep into a new field, you’ll need to commit to learning new skills. One of the best ways you can do that is by taking free online courses.
20 Best Email Newsletter Templates and 12 Resources to Use Right Now
There’s no end to the number of newsletters you can subscribe to. Email marketers have a lot to compete with in their subscribers’ inboxes.
The Best Fonts for Your Resume in 2024, According to HubSpot Recruiters
Besides your content, using one of the best fonts for resumes may help you get a recruiter’s attention. Studies have shown recruiters typically scan a resume for six to thirty seconds before deciding if an applicant is fit for a role.
What is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, my first order of business is to conduct a competitive analysis.
How to Answer ‘What Makes You Unique?’ & Stand Out in Your Next Interview
Whenever I get asked ‘What makes you unique?’ or ‘What makes you stand out from other candidates?’ in an interview, I use it as the perfect opportunity to explain why I’m the best person for the role.
Best Personal Website from Marketers, Creators, and Other Business Professionals Who’ll Inspire You
An about me website is your chance to showcase your personality and credentials in an engaging format. But without strong personal website examples to guide you, you may not know how to get started or what will work best for…
Which Social Media Channels are Gaining and Losing Steam in 2024? [New Consumer and Platform Data]
These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel.
6 Short-Form Video Trends Marketers Should Watch in 2024 [New Data]
I see short-form videos everywhere nowadays. And now, as platforms like TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn, and Pinterest expand their short-form offerings, brands are continuing to take notice.
The Ultimate Guide for Marketers
So, you want to start a website redesign. Maybe you just finished a brand overhaul, or your product was recently updated. Whatever your reason, a redesign can be a huge success — or not. It can also be a long…
16 Best Bulk Email Services for 2024
You’ve seen that email marketing works wonders for your business. So, you doubled down and built a massive email list. However, you’ve now hit a roadblock. You can’t send bulk emails through providers like Gmail or Outlook.
How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment or if you’re getting enough traffic from your recent promotional campaign? The answer: UTM tracking links.
15 Cover Letter Templates to Perfect Your Next Job Application
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer isn’t very popular: “Sometimes.” Sometimes it will be read. Other times, you can get…
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How to Create an Email Newsletter [+ Expert Tips & Checklist]
As the former head of marketing for two different tech startups, I learned firsthand that email newsletters can be an incredibly powerful tool in any marketer’s toolbox.
What is an editorial calendar? Your Guide to Editorial Calendars [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and myriad Post-it notes stuck around your computer monitor.
The Best Times to Post on Social Media in 2024 [New Data]
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.
10 Social Media Strategies to Boost SEO
Often, social media and SEO conversations happen separately. Social media is meant to build relationships and engage with your audience, while SEO seems more scientific, with specific keyword analyses to attract as many eyes as possible. However, these two facets…
70 AI Prompt Examples for Marketers to Use in 2024
Garbage in, garbage out. While that’s certainly true of coding, that now applies to marketers who want to make the most of AI. I’ve written dozens of iterations of the same prompt, refining my query until I could strike the…
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How to Create a Landing Page with High ROI [Expert and Data-Backed Tips]
As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or…
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers.
26 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More in 2024
Driving traffic to your website is just the first step in sustaining your business. You must reliably convert those visitors into customers, and that’s where conversion rate optimization tools come in.
How to Get More Done in a Day
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to.
5 Psychological Tactics to Write Better Emails
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve tested 100s of psychological tactics on my email subscribers. In this blog, I reveal the five tactics that…
The Ultimate Guide to Content Marketing in 2024
In this guide, I will show how you can use content marketing to attract, educate, engage, and delight your target audience. We’ve applied what you’ll learn for over a decade, causing us to attract millions of monthly visitors to HubSpot.com….
How to Launch & Optimize a YouTube Video Advertising Campaign
Running YouTube ads is one way to ensure your target audience finds the videos you worked hard to script, storyboard, shoot, and edit.
How to Add Social Media Icons to Your Email Signature [+ Free Resources]
Using social media icons for email signatures is a simple yet effective way to make it easy for your recipients to find and connect with your brand on social media. To help you do that, I share the easiest ways…
30+ Best Free Online Marketing Classes to Take in 2024
Staying on top of the latest strategies and trends has been crucial for keeping my knowledge and skills current as a digital marketer.
21 Email Newsletter Examples We Love Getting in Our Inboxes
It’s often challenging to navigate the information overload you experience, thanks to the never-ending updates from social media, news, and emails.
9 Pivotal Marketing Trends to Watch in 2024, According to Experts
No one knows the saying change is the only constant in life better than a marketer.
What Marketers Need to Know
Social media has changed considerably since the MySpace days, and it‘s part of a marketer’s job to stay on top of its advancements.
60 Remote Work Stats to Know in 2024
My first marketing job was as a contract writer for an agency on the opposite side of the world. This also happened to be my first “real” job and, consequently, my first experience of remote work. We’re committed to your…
The 16 Best Free Portfolio Websites for Creating an Impressive Digital Portfolio in 2024
A great story or post benefits from great images — like charts, infographics, custom art, and more. I’ve had to look for designers and photographers to work for to add those elements to my writing. A great portfolio is essential…
The Ultimate Guide to Instagram Influencer Marketing for Brands
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV…
How to Do Keyword Research for SEO: A Beginner’s Guide
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
47 B2B Marketing Stats to Know This Year [+HubSpot Data]
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.
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Is TikTok Becoming the Next QVC? All About TikTok Live Shopping
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast.
The Design Guide You Need [+ Free Templates]
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email.
16 Best Email Previewing, Testing, & Rendering Tools
You know the expression, “What you see is what you get”? Well, an email preview makes sure that’s the case when it comes to sending email marketing campaigns.
The Ultimate Guide to On-Page SEO in 2024
On-page SEO has the power to bring countless new visitors — and customers — right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will…
How to Write a Memo [Template, Examples & HubSpotter Tips]
When there’s a significant shift in the business landscape or an important win, it’s important to spread the word. A memo is the best way to get the job done. Unlike an email, your memo will go out to your…
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The Most Effective Types of Content on Social Media in 2024 [New Data]
It’s 2024, and the highest-ROI marketing channel is still good ol’ social media. Our State of Marketing & Trends Report shows that 43% of marketers use it as a marketing channel. I wonder why that number isn’t even higher. These…
What’s WYSIWYG? How Today’s Online Editor Came to Be
WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML…
Why The Formula For a High-Attendance Event Must Include Creativity, According to SXSW’s Co-President
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries.
How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few).
How Much Should Your Team Spend in 2024? [By Industry]
Our most recent State of Marketing Report tells us that marketers are pretty confident when deciding where to invest their budget in 2024.
The YouTube Growth Strategy Mr. Beast, Cocomelon, & Like Nastya Use to Dominate the Internet
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024.
A Beginner’s Guide to Generating Business Leads the Inbound Way
Have you ever noticed that telemarketers have a way of calling at the worst possible time? Say, right when you’re about to sit down and enjoy dinner? I used to get these pesky dinnertime calls all the time.
12 Best Free (& Private) Email Accounts & Service Providers for 2024
Gmail, AOL, and Outlook are our top picks for creating free and private email accounts. These email service providers give you privacy. They provide lots of storage space. They are accessible on all internet-connected devices and browsers.
The Ultimate Guide to SEO in 2024
When done right, SEO is why you can usually find exactly what you’re looking for from Google and other search engines. Yep, even if you turn to Google search for a step-by-step guide to fixing your unfortunately timed flat tire.
How to Keep Your Emails Out of the Spam Folder in 2024
I‘ve been running HubSpot’s Marketing Daily emails for about as long as I’ve been with the company (a slight nudge for you to subscribe), so I know a thing or two about getting your marketing emails to the right inbox.
12 Recruiting Email Examples I Love (For Your Inspiration)
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline.
13 YouTube Description Templates That Have Helped Our Videos Go Viral
With 2.5 billion active users, YouTube is an undeniably important channel for your marketing efforts. Knowing how to optimize your YouTube channel can help you increase your chances of discoverability and reach more people.
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Am I right in assuming that a major part of your marketing strategy today is digital? Probably.
How to Give Off Good Boss Energy, According to 8 HubSpot Leaders
We all know “good boss energy” when we see it.
How to Give Productive Feedback, According to HubSpot Managers & Editors
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies.
3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers.
How to Use Power Queries in Excel
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort.
Diving Deep Into Marketing in Construction (My Takeaways)
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced…
230 ChatGPT Prompts Marketers Should Use
ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.
7 Best Free Website Builders to Check Out in 2024 [+Pros & Cons]
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder…
15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry!…
11 Recommendations for Marketers in 2024 [New Data]
Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends…
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The 7 Types of Social Media and Pros & Cons of Each (Research)
When it comes to social media, I‘m quite the expert. I had to tireless scrub through social media for potential stories back when I was a journalist. Now, I’m HubSpot‘s go-to blogger for almost anything social media-related, so I’m always…
11 Social Media Trends Marketers Should Watch in 2024 [New Data]
The constant question on every social media marketer’s mind is, “What social media trends should I watch out for?”
Insider Tips from HubSpot Pros
I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak.
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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got
I’ve never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.
9 Email Header Examples I Love (For Your Inspiration)
Whenever I receive an email, my eyes immediately scroll to the bulk of the email. And why not? The branding, the copy, and sometimes the promise of juicy discounts draw us like moths to a flame.
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What is a Letter of Intent? How to Write One for a Job [+ Examples]
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job.
The Worst Super Bowl Ads — Avoid These Blunders
There’s a lot to be learned from the Super Bowl.
How to Write a Video Script [Template + Video]
Videos tell a story. According to 92% of marketers, video is essential to their approach. So, the storyline should be effective, whether creating video scripts from scratch or using a template.
How to Create an SEO Strategy for 2024 [Template Included]
Here‘s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
The Ultimate Guide to Google Ads [Examples]
Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
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How To Create An Infographic In PowerPoint [+Free Templates]
As a former digital journalist and current content creator for HubSpot, I’ve been designing graphics for years, including breaking news graphics, funny memes, and, most importantly — infographics.
20 Email Opt-In Examples I Love (For Your Inspiration)
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails?
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Data from 1400+ Global Marketers
As the resident social media and content creation expert for the HubSpot blog, I know a thing or two about social media marketing. And one of those things is that the social media marketing landscape is constantly evolving.
What It Is, How to Launch One & How to Market One
I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak.
How to Create a Great Social Media Strategy in 2024 (+New Data)
Creating social media strategies can be overwhelming, especially when you’re just launching your brand or just building your online presence for the first time. So many channels, features, tools, and products available – but so little time to fit them…
What Businesses Get Wrong About Content Marketing in 2024 [Expert Tips]
The promise of inbound marketing is a lure that attracts businesses of all kinds, but many don’t understand the effort it takes to be successful. After a few blog posts, many people flame out and grumble, “We tried content marketing,…
How to Create One in 2024 [+ Examples]
If you want to be taken seriously, a professional email address is necessary. You might love your old AIM address from high school, but if your clients, partners, or other professional contacts receive an email from “[email protected],” there’s a good…
50 Ecommerce Statistics To Know in 2024 [New Data]
Ecommerce is businesses selling products online, and people buying those products online. Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of…
13 Confirmation Email Examples I Love (For Your Inspiration)
I once signed up for an event and totally forgot about it in an hour. But when I opened my inbox later in the day, I found a shiny email confirming my registration for the event.
41 Landing Page Design Examples to Inspire Your Own in 2024
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page design needs, and making those elements the “best” they can be often depends on what your landing page goals…
21 of the Best Free Google Sheets Templates for 2024
Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good formula to keep manual math to a minimum (and, therefore, data as accurate…
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How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case.
39 of the Best SEO Tools for Auditing & Monitoring Your Website in 2024
For many years, Google algorithm updates have left marketers, SEOs, and business owners confused and concerned. I wonder if search engines like Google wait for you to get all of your ducks in a row, only to unleash an update…
15 Email Preview Text Examples That Would Catch My Attention
I believe in the concept of inbox zero, so I have a sinking feeling every time we approach the holidays or big occasions (think Black Friday) when I know a mass of emails are heading my way. All floodgates burst…
The Top 5 B2C Marketing Trends of 2024 [New HubSpot Blog Data + Expert Insights]
In 2024, 43% of B2C marketers plan to increase their marketing budget.
Bluesky is Now Open to the Public. Should your business be there? [Expert Interview]
Like dozens of other “Twitter killers,” Bluesky has sat in limbo since its launch– thanks mostly to an invite-only policy.
I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got
You’ve made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes…
15 Post-Purchase Email Examples to Inspire Your Next Campaign
I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in…
Ultimate Guide to Building a WordPress Website
When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you’re certainly not alone.
Diving Deep Into Technical SEO for Ecommerce (My Takeaways)
As of 2023, there are over 26.5 million ecommerce websites around the world. Talk about a competitive industry.
How to Create Excel Charts and Graphs
Excel charts and graphs are tried-and-true tools for visualizing data clearly and understandably. But for those who are not native tech gurus, it can be a bit intimidating to poke around in Microsoft Excel. I’m here to share the foundational…
I Asked ChatGPT How to Apologize Professionally in an Email — Here’s What I Got
Apologizing is hard. Apologizing professionally for a mistake you made at work? Even more challenging.
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Why do you choose to buy products and services from certain brands even when cheaper options exist? It often comes down to a compelling brand mission — like these 35 mission statement examples.
Cancellation Email Examples I Love (For Your Inspiration)
The best-case scenario is that a cancellation email turns a churned subscriber into a retained customer.
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5 Secrets to Achieving Work-Life Balance, According to HubSpot Employees
When I started working from home, I thought work-life balance would come naturally. After all, I have no commute and don‘t have to plan what I wear each workday. And when it’s all over, I can close my laptop and…
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How to Rebrand as a Content Creator and Stay Relevant [Expert Tips]
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content,…
I Asked ChatGPT to Write 5 Different Farewell Emails to Send to My Coworkers — Here’s What I Got
Goodbyes are hard. And it’s even more challenging when you must say goodbye through email.
Everything You Need to Know About Webinar Marketing
Webinars are a great way to teach customers about your offering or share helpful tips with your audience. They’re low-cost and generate engagement. Plus, they provide your sales team with leads from your signup form. Everybody wins — that is…
7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)
In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting.
I Asked ChatGPT to Write 3 Marketing Job Inquiry Emails — Here’s What I Got
As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.
How Your JavaScript Can Benefit Your SEO
If you’ve ever been to a stunning, interactive website that makes you simultaneously want to throw confetti in the air and share it with your friends, there’s a good chance it was built with JavaScript.
8 Email Disclaimer Examples I Love (For Your Inspiration)
If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to the end (that’s rare), or 2) I scrolled down to…
Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the…
A How-To Guide and Template
Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.
5 Email Footer Examples I Love (For Your Inspiration)
I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers.
50 Small Business Marketing Ideas for 2024
Whether you’re launching a new business or already running one, I can tell you firsthand that a small business marketing strategy with a strong online presence is essential. That’s why I’ve collected this list of 50 small business marketing ideas…
I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got
Like most job seekers, I’ve had to answer the dreaded salary expectation question over email.
8 Easy Basics for Beginners to Master
You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I’ll walk you through…
How Healthcare Businesses are Using Automation
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers.
I Asked ChatGPT to Write 5 Types of Sick Day Emails to Send to My Boss — Here’s What I Got
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles.
4 Phishing Email Examples Even I Could Fall For (& How to Spot Them)
Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed.
How Luxury Brands Market and What You Can Learn
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs…
I Tried 10 AI Project Management Tools to See if They’re Worth It (Results & Recommendations)
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year.
50 Best Online Local Business Directories & Listing Sites
Creating business listings on directory websites is an easy way to improve your local SEO.
How Financial Services Businesses are Using Automation
The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.
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3 Roles Marketing Leaders Plan to Recruit in 2024 [New Research + Expert Insights]
While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024.
I Asked ChatGPT to Write 3 Different Marketing Job Application Emails — Here’s What I Got
Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.”
Google’s Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.